LEGO: Infinite Scale

Category: Brand Storytelling | 3D Motion Graphics | Particle Simulation

Project Overview: We were tasked with visualizing the limitless potential of a single LEGO brick. This project utilized advanced procedural animation to create a seamless transition from a minimalist object to a complex metropolis in under 5 seconds, embodying the campaign ethos: "Start with one thing. Build everything."

Key Visuals & Techniques:

The Foundation: The sequence opens with the iconic 2x4 red LEGO brick isolated in a clean studio environment, establishing the brand's core identity.

Controlled Chaos: We triggered a volumetric particle explosion, bursting the single brick into hundreds of multi-colored elements to visualize raw creative potential.

Procedural Assembly: Instead of standard keyframing, we used procedural effectors to rapidly assemble the flying debris into structured skyscrapers and city streets.

The Reveal: The chaos resolves into a fully detailed LEGO city skyline, locked up with the campaign typography "Start with one thing. Build everything".

Result: A high-retention brand asset that visually proves the scalability of imagination.