
Starbucks: Visualizing the Kick ☕️
Starbucks Spec Commercial / Motion Design Concept
The Challenge: Coffee commercials often rely on the same tropes: slow-motion pours, steam rising, and sleepy mornings. We wanted to flip the script. The goal was to visualize the feeling of caffeine—the instant "snap" of energy—rather than just the liquid itself.
The Solution: We compressed the entire coffee experience into a 7-second kinetic journey. Using advanced liquid simulation and match-cut editing, we created a seamless transition from raw ingredient to finished product.
The Trigger: A single bean drops, creating the anticipation.
The Explosion: Instead of a gentle pour, we engineered a chaotic collision of coffee and milk to represent the energy boost.
The Resolution: The chaos instantly snaps into a perfect, calm latte art design, delivering the tagline "Start Your Flow".
The Result: A "visual hook" designed to loop perfectly on social feeds, delivering a hit of dopamine in under 10 seconds.
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