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Rebel Root: Redefining Plant-Based with Kinetic Energy
ROLE
Creator
YEAR
2025
Location
Sidney, Australia
Category: Commercial Production | Motion Graphics | Food Cinematography
Project Overview: We ditched the acoustic guitars and slow-motion fields to create a visceral, high-octane commercial that shatters the "boring vegan" stereotype. This project focuses on raw texture and impact, utilizing sound design and aggressive editing to position Rebel Root as a culinary heavyweight.
Key Visuals & Techniques:
Dynamic Opening: Immediate hook featuring a violent, high-impact smash of fresh greens to establish a disruptive tone instantly.
Kinetic Typography: Gritty, distressed text overlays like "PLANT-BASED POWER" and "AGGRESSIVE FLAVOR" that slam into the frame, synced perfectly with heavy bass impact sound effects.
High-Speed Cinematography: The climax features a stunning slow-motion capture of a "spice clap," creating a volumetric explosion of paprika and seasoning.
Branding Finale: The spot resolves with the custom "Rebel Root" logo animated with fire elements and debris, cementing the brand's edgy identity.
Result: A scroll-stopping 15-second spot optimized for high retention on Instagram Reels and TikTok.
