Pauli Broccoli: Global Series & Brand Ecosystem – 50 Countries, One IP

Category: Character Design | Music Production | Book Series | Merchandise

Project Overview: We didn't just write a book; we engineered a global series. Taking full creative control, Disruptive Creative built the Pauli Broccoli ecosystem from the ground up. I personally executed every layer of this franchise—from writing the book series and producing the music to designing a massive roster of 50 unique characters representing 50 different countries.

Key Visuals & Execution:

Global Character IP: Conceptualized and illustrated 50 distinct characters, each culturally tailored to represent a specific nation, creating a diverse international cast.

Publishing Architecture: Wrote, illustrated, and launched "The Adventures of Pauli Broccoli" book series, turning nutritional education into an episodic global journey.

Sonic Branding: Produced original, high-energy music tracks ("Let's Groove") to drive engagement across the content series on YouTube.

Merchandise Design: Translated this massive character library into physical revenue streams with custom apparel and product design.

Result: A fully realized, globally successful brand series built by a single creative force.