Beyond the Beach: How I Crafted a Viral Anthem for Amelia Island | Multi-Hyphenate Creative

They say a picture is worth a thousand words, but a song is worth a thousand memories. My "Christmas in Fernandina Beach" project went viral because it tapped into the heart of the community.

As a disruptive creator, I believe in sensory marketing. I handled every touchpoint of this production: from the first lyric written to the final drone shot over the lighthouse. In this portfolio piece, explore how I used original music and professional photography to turn a local holiday into a global moment.