Starbucks: Liquid Clarity – 3D Fluid Simulation

Category: Product Cinematography | 3D Simulation | Commercial Direction

Project Overview: This project visualizes the concept of "finding your flow" through high-end fluid dynamics. The goal was to create a seamless, metamorphic transition that takes the viewer from the raw ingredient to the finished product in under 5 seconds, serving as a visual metaphor for the clarity caffeine provides.

Key Visuals & Techniques:

The Catalyst: The sequence begins with a macro shot of a single coffee bean in freefall against a minimalist white void, establishing focus.

Fluid Physics: We utilized complex fluid simulations to capture the exact moment of impact, where the solid bean explodes into a chaotic, high-velocity splash of coffee and cream.

Morphing Transition: The chaotic liquid physics are rigged to swirl and condense rapidly, transitioning from a 3D splash into a stable, top-down product shot.

The Resolve: The liquid settles perfectly into a Starbucks cup featuring precision latte art, followed by the campaign tagline "Start your flow" fading in with atmospheric bokeh effects.

Result: A satisfying, loopable brand asset designed for high engagement on vertical video platforms.